Title Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen.

Publication Info.

New York : McGraw-Hill Education, [2015]

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Location	Call No.	Status
Cheshire Public Library - Adult Department Lower Level	658.872 KERPEN	Check Shelf
Plainville Public Library - Non Fiction	658.872 KER	Check Shelf
Simsbury Public Library - Non Fiction	658.872 KERPEN	Check Shelf

Edition	Revised and expanded second edition.
Description	xvi, 277 pages : illustrations ; 23 cm
Bibliography	Includes bibliographical references and index.
Contents	Listen first, and never stop listening -- Way beyond "women 25 to 54": define your target audience better than ever -- Think, and act, like your consumer -- Invite your customers to be your first fans -- Engage: create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire your customers to share stories -- Integrate social media into the entire customer experience -- Use social network ads for greater impact -- Admit when you screw up, and then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Just be likeable -- Appendix: A refresher guide to the social networks that matter most.
Summary	"Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word."--Back cover.
Subject	Internet marketing.
	Online social networks.
	Social media -- Economic aspects.
	Customer relations.
	Branding (Marketing)
	Branding (Marketing) (OCoLC)fst01743755
	Customer relations. (OCoLC)fst00885533
	Internet marketing. (OCoLC)fst00977272
	Online social networks. (OCoLC)fst01741311
	Social media -- Economic aspects. (OCoLC)fst01767769
	Sociale media. (NL-LeOCL)331541327
	Sociale netwerken. (NL-LeOCL)097778354
	Ondernemerschap. (NL-LeOCL)078609771
	Marketing. (NL-LeOCL)078583810
ISBN	9780071836326 (alkaline paper)
	0071836322 (alkaline paper)
	0071836330
	9780071836333

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Title Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen.

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