| Playing Time |
00h:59m:58s |
| Description |
data file rda |
| Note |
6/08/202212:00:00AM |
| Summary |
Learn how to promote your business online and meaningfully engage with your customers using a social CRM (customer relationship management) system. |
| Cast |
Presenter: Megan Adams |
| Summary |
While social media provides you with a wealth of information about who your customers are and what they want, determining the most effective way to harness this information can be tricky. In this course, social media strategist Megan Adams explains how to incorporate customer relationship management (CRM) into your social media marketing strategy to grow your online presence and your business. Megan explains what social CRM is and how to select and implement the best CRM platform for your organization. Next, she shows how to develop your social CRM strategy to define and maintain your brand, develop social media best practices, and launch targeted and segmented marketing campaigns. She also explains how to connect with online influencers who can enthusiastically and effectively spread the good word about your brand, engage with prospects, and handle challenging customer service interactions. She wraps up with how to document your processes and use customized analytics. |
| System Details |
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. |
| Genre/Form |
Instructional films.
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Educational films.
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| Added Author |
linkedin.com (Firm)
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