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Description based on online resource; title from digital title page (viewed on October 10, 2022).
Summary
'The Rise of Mass Advertising' is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of advertising's significance for modernity.
Local Note
Oxford University Press Oxford University Press Open Access Books