| Description |
1 online resource (288 pages) : illustrations |
| Bibliography |
Includes bibliographical references (pages 281-282) and index. |
| Contents |
Introduction -- What is podcasting? -- What you should learn from this book -- 1. Choosing a subject. What is the goal? -- What niche does it fill? -- Promotional planning -- 2. The podcast structure. Length -- Intros and outros -- Release schedule -- Podfading -- Scripting -- 3. The studio. Things to think about when choosing a studio -- Budget studios -- Microphone terminology -- Microphone types -- Microphone pick-up patterns -- Other important microphone features -- Choosing a microphone -- Headphones -- Choosing a computer -- Optional equipment -- 4. Recording and editing software. GarageBand -- Audacity -- For the pros -- File formats -- File quality -- 5. Your first recording. Preparation work -- How to speak into a microphone -- Recording -- 6. Post-production. GarageBand -- Audacity -- 7. How the Internet works. What a server does -- Choosing a server -- There is no such thing as a free lunch -- DNS -- 8. RSS files. A sample RSS feed -- Delving a little deeper -- Other important tags in a podcast feed -- iTunes-specific tags -- RSS feed building software -- A few last words -- 9. Publishing your podcast. UsingPodbean.com -- Self hosting: using WordPress & Blubrry Powerpress -- 10. Monetizing the podcast. Donations -- Advertising -- Ad networks and affiliate programs -- Direct sales -- RSS perks -- 11. Marketing your podcast. SEO -- Page ranks -- Paid advertising -- 12. Legal issues facing podcasters. Making the lawyers happy -- Public domain -- Fair use -- Satire and parody -- Publicity and privacy rights -- Trademarks -- Choosing a license -- 13. Video podcasting. Apple iMovie -- VideoSpin and VirtualDub -- Conclusion -- Appendix A: RSS tags -- Appendix B: Useful services for your podcast -- Appendix C: Useful programs -- Appendix D: GarageBand sound enhancements -- Appendix E: Audacity sound enhancements and special effects -- Generated effects -- Enhancements -- Glossary -- Bibliography -- Author biography -- Index. |
| Summary |
This volume provides information about how to master the art and science behind podcasting, providing everything readers need to know to help generate high-volume, high-quality podcasts. A podcast (or non-streamed webcast) is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication. The word replaced webcast in common use with the success of the iPod and its role in the rising popularity and innovation of web feeds. |
| Note |
Print version record. |
| Local Note |
EBSCOhost Small Business Reference Center |
| Subject |
Podcasting.
|
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Webcasting.
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Internet marketing.
|
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BUSINESS & ECONOMICS -- Advertising & Promotion.
|
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Internet marketing. (OCoLC)fst00977272
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Podcasting. (OCoLC)fst01741597
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Webcasting. (OCoLC)fst01173279
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| Added Title |
How to get your message out fast and free using podcasts |
|
Using podcasts |
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Podcasts |
| Other Form: |
Print version: Walker, Kevin, 1981- How to get your message out fast & free using podcasts 9781601381200 (DLC) 2010043095 (OCoLC)671573382 |
| ISBN |
9781601387080 (electronic book) |
|
1601387083 (electronic book) |
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9781601381200 |
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1601381204 |
|
