| Description |
1 online resource (streaming video file) |
| Playing Time |
Duration: 21 minutes |
| Note |
Title from title frames. |
|
In Process Record. |
| Event |
Originally produced by D.E. Visuals in 2007. |
| Summary |
In a time where the "one size fits all" concept no longer serves the needs of all consumers, retailers are making special efforts to tailor their inventories to appeal to African Americans, Hispanics, and Asian Americans along with their Caucasian counterparts. Industry professionals such as the CEO of Phat Fashions, The President of Sean Jean Clothing, the President of Uptown Magazine and CEO of NuAmerica Agency relate their experiences regarding the multicultural retail arena. Their interviews are integrated with footage of their fashion collections, the organizations they represent, and urban centers with the greatest ethnic diversity. |
| System Details |
Mode of access: World Wide Web. |
| Language |
In English |
| Indexed Term |
Marketing; Advertising and PR |
|
Media Studies |
| Added Author |
Kanopy (Firm)
|
| Music No. |
1090941 Kanopy |
|
