| Description |
1 online resource (xxii, 246 pages) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The scientist communicator. Introduction ; The decision to speak out -- A clash of cultures. What you need to know about journalists ; Tell me a story : what journalists want from you ; What the changing world of the media means for you ; What you need to know about policymakers ; Inform my decision : what policymakers want from you -- The how-to toolkit. Deliver a clear message ; Ace your interview ; Fine-tune for radio and television ; Reach out instead of waiting ; Promote a paper ; Enter the political fray -- Becoming an agent of change. After the splash, the backlash ; Leading the way : ten steps to success. |
| Summary |
To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. --from publisher description. |
| Access |
Use copy Restrictions unspecified star MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Note |
Print version record. |
| Subject |
Communication in science.
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Science news.
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Science -- Vocational guidance.
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SCIENCE -- Philosophy & Social Aspects.
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Communication in science. (OCoLC)fst00870268
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Science news. (OCoLC)fst01108748
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Science -- Vocational guidance. (OCoLC)fst01108513
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| Other Form: |
Print version: Baron, Nancy, 1964- Escape from the ivory tower. Washington : Island Press, ©2010 9781597266635 (DLC) 2010001422 (OCoLC)496964242 |
| ISBN |
9781597269650 (electronic bk.) |
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1597269654 (electronic bk.) |
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