| Edition |
Third edition. |
| Description |
xiv, 563 pages : illustrations ; 24 cm. |
| Series |
The Missing manual |
|
Missing manual.
|
| Note |
Previous ed.: 2009. |
| Summary |
Overview: Think you need an army of skilled programmers to build a website? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you'll learn how to create and maintain a professional-looking, visitor-friendly site. This Missing Manual gives you all the tools, techniques, and expert advice you need. Plan your site: create web pages by learning the basics of HTML and HTML5; Control page design with CSS: format text, images, links, tables, and other elements; Attract visitors: ensure that people can find your site through popular search engines; Build a community: add forums, fresh content, and a feedback form to encourage repeat visits; Get smart: use free tools to identify your site's strengths and weaknesses; Create your own blog: post your musings with a free blog-hosting service; Bring in cash: host Google ads, sell Amazon's wares, or push your own products; Add pizzazz: include audio, video, interactive menus, and more. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Missing credits -- Introduction -- Chapter 1: Preparing For The Web -- Introducing the World Wide Web -- Web browsers -- Web servers -- Planning a Website -- Types of sites -- Lifespan of your site -- Practice good design -- Ingredients of a Website -- Chapter 2: Creating Your First Page -- Introducing HTML: The Language of the Web -- Cracking open an HTML file -- Seeing the HTML of a live Web page -- Creating an HTML file -- HTML, XHTML, and HTML5 -- HTML tags -- What's in a tag -- Understanding elements -- Nesting elements -- HTML document -- Document type definition -- Basic skeleton -- Adding content -- Structuring text -- Where are all the pictures? -- 10 most important elements (and a few more) -- Checking your pages for errors -- Chapter 3: Putting Your Page On The Web -- How Web hosting works -- Understanding the URL -- How browsers analyze a URL -- Domain names -- Choosing the right domain name -- Searching for a name -- Registering your name -- Free domain names -- Getting Web space -- Assessing your needs -- Choosing your host -- Free Web hosts -- Transferring files -- FTP -- Browser-based uploading -- Chapter 4: Power Tools -- Choosing your tools -- Types of Web page editors -- Finding a free Web page editor -- Professional HTML editors -- Working with your HTML editor -- Starting out -- Multiple views -- Creating a Web page in code view -- Creating a Web page in WYSIWYG view -- Managing a Website -- Defining a site in Expression Web -- Uploading a site in Expression Web -- Defining a site in Dreamweaver -- Uploading a site in Dreamweaver -- Chapter 5: Text Elements -- Understanding text and the Web -- Logical structure vs physical formatting -- CSS (cascading style sheets) -- HTML elements for basic text -- Paragraphs -- Line breaks -- Headings -- Horizontal lines -- Preformatted text -- Quotes -- Divisions and spans -- HTML elements for lists -- Ordered lists -- Unordered lists -- Definition lists -- Nesting lists -- HTML elements for tables -- Basic table -- Cell spans -- Inline formatting -- Text formatting: italics and bold -- Few more formatting elements -- Special characters -- Non-English languages -- |
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Chapter 6: Style Sheets -- Style sheet basics -- Three types of styles -- Anatomy of a rule -- Attaching a style sheet to a page -- Using an internal style sheet -- Using inline styles -- Cascade -- Inheritance -- More powerful selectors -- Class selectors -- id selectors -- Colors -- Specifying a color -- Finding the right color -- Text alignment and spacing -- Alignment -- Spacing -- White space -- Basic fonts -- Specifying a font -- Finding the right font -- Font sizes -- Embedded fonts -- Web formats for fonts -- Using a font kit -- Using your own fonts -- Borders -- Basic borders -- Making better borders -- Using borders with tables -- Tutorial: building a style sheet -- Creating a well-structured style sheet -- Saving work with the <div> element -- Saving work with contextual selectors -- Chapter 7: Adding Graphics -- Understanding images -- <img> element -- Alternate text -- Picture size -- File formats for graphics -- Putting pictures on colored backgrounds -- Images and styles -- Inline images in text -- Borders -- Wrapping text around an image -- Adding captions -- Background images -- Techniques with graphics -- Graphical text -- Backgrounds for other elements -- Graphical bullets in a list -- Finding free art -- Chapter 8: Linking Pages -- Understanding the anchor -- Internal and external links -- Relative links and folders -- Changing link colors and underlining -- Mailto links -- Image links and image maps -- Adding bookmarks -- When good links go bad -- Site management -- Link checkers -- Using redirects -- Chapter 9: Page Layout -- Challenge of screen space -- Style-based layout -- Structuring pages with the <div>element -- Floating boxes -- Fixed boxes -- Creating a layout with multiple columns -- Building a fixed-width layout -- Creating a resizable layout -- Maximum width: the safety net -- Stretching column height -- Super-flexible sites: the Zen of Web design -- Few more layout techniques -- Layering -- Combining absolute and relative positioning -- Sizing tables -- Chapter 10: Multipart Pages -- Understanding multipart pages -- Server-side includes -- Page templates -- Understanding page templates -- Creating a new page template -- Anatomy of a page template -- Using a page template -- Chapter 11: Introducing Your Site To The World -- Your Website promotion plan -- Making your site search-engine friendly -- Choose meaningful page titles -- Include a page description -- Supply alternate text for all your images -- Use descriptive link text -- Don't try to cheat -- Registering with directories -- Open directory project -- Yahoo directory -- Registering with search engines -- Rising up in the search rankings -- Hiding from search engines -- Google Webmaster tools -- Tracking visitors -- Understanding Google analytics -- Signing up for Google analytics -- Examining your Web traffic -- Chapter 12: Website Promotion -- Spreading the word -- Shameless self-promotion -- Google places -- Google adwords -- Return visitors -- Transforming a site into a community -- Fostering a Web community -- Website community tools -- Email newsletters -- Twitter -- Groups -- Facebook -- |
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Chapter 13: Blogs -- Understanding blogs -- Popular blogs -- Syndication -- Blog hosting and software -- Getting started with blogger -- Creating a blog -- Creating formatted posts -- Managing a blog -- Tweaking common settings -- Configuring your blogger profile -- Giving your blog a custom domain name -- Customizing your template -- Managing comments -- Chapter 14: Making Money With Your Site -- Money-making the Web way -- Google AdSense -- Signing up for AdSense -- AdSense interface -- Creating an ad -- Placing ads in your Web pages -- Google-powered searches -- Amazon associates -- Signing up as an associate -- Generating associate links -- PayPal merchant tools -- Signing up with PayPal -- Accepting payments -- Building a shopping cart -- Withdrawing your money -- Chapter 15: JavaScript: Adding Interactivity -- Understanding JavaScript -- Server-side and client-side programming -- Scripting languages -- JavaScript 101 -- <script> element -- Variables -- Functions -- External script files -- Dynamic HTML -- HTML objects -- Events -- Image rollovers -- Collapsible text -- Interactive forms -- Scripts on the Web -- Finding a simple script -- JavaScript libraries -- Web widgets -- Chapter 16: Fancy Buttons And Menus -- Fancy buttons -- Creating your button pictures -- Making a rollover effect with CSS -- Picture-with-text buttons -- Picture-less buttons -- Fancy menus -- Do-It-yourself collapsible menus -- Third-party menus -- Chapter 17: Audio And Video -- Understanding multimedia -- Linking, embedding, and hosting -- Types of multimedia files -- Basic background music -- <embed> element -- Embedded audio options -- Flash MP3 players -- Premiumbeat player: playing a song list -- Yahoo player: playing all your links -- Flashtrak loops -- Video clips -- Preparing video -- Linking to and embedding video -- Flash video -- Video in HTML5 -- Uploading your videos to YouTube -- Signing up with YouTube -- Preparing a video -- Uploading a video -- Watching a video -- Appendix A: HTML Quick Reference -- Appendix B: Useful Websites -- Index. |
| Subject |
Web sites -- Design.
|
| ISBN |
9781449301729 paperback |
|
144930172X paperback |
|
