| Description |
1 online resource (332 pages) : illustrations |
| Bibliography |
Includes bibliographical references (pages 312-314) and index. |
| Note |
Print version record. |
| Summary |
Today Yahoo! is the top ranked, highly trafficked Web site on the Internet. Word of mouth grew into what is now a publicly traded company. A Yahoo! listing is as important as one in the phone book. Yahoo! has evolved into a multinational Internet and communications phenomenon. 88 percent of adults who purchase items online conduct some sort of online research prior to completing their purchase. If you are in business, you need a Yahoo! store front. Yahoo! bases much of its consumer brand on the fact that it is a leading portal and search engine - dedicated to connecting people and hopefully customers to online information quickly and easily and to making the vast, complex Internet into a useful resource. Yahoo! has changed the way products and services are purchased all over the world. & nbsp;There are businesses earning $1 million a year selling products on Yahoo! today. Yahoo! also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and anecdotes from real Yahoo! entrepreneurs, this book is as engaging as it is informational. Start making money on Yahoo! today. The book starts with a complete overview of how Yahoo! works. Then, you are guided through the whole process of creating the store front, photography, writing copy, text, formatting, managing the store front, shipping, collecting payments, registering, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, the best time to list items and for how long, international customers, electronic commerce, keywords, & nbsp; key word marketing, and Yahoo! secrets; everything you will ever need to get started making money on Yahoo! This complete manual will arm you with everything you need, including sample business forms, contracts, worksheets and checklists and dozens of other valuable, timesaving tools of the trade that no business should be without. |
| Contents |
Table of Contents; CHAPTER 1: Introduction to Yahoo!; Yahoo! -- A Slice of Online History; Yahoo! Now; Why Yahoo!?; Yahoo! Merchant Solutions; E-Commerce for 2009 and Beyond; Book Overview; CHAPTER 2: Yahoo! Small Business Overview; Online Catalog of Goods and Services; Shopping Cart; Payment Gateway; Order Processing System; E-commerce Success; Planning Your E-commerce Site; Next Steps; CHAPTER 3: Are You Ready to Yahoo!?; Building up a Business; A Number of Advantages for Online Business; Get Going; Passing the Online Test; Niche Products; Next Steps. |
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CHAPTER 4: Getting Started: Business Basics, Part 1Establishing Your Business; Choosing the Perfect Name for Your Business; Selecting the Appropriate Business Entity; Business Licensing; Developing a Business Plan; Creating a Budget; Business Capital; Wholesalers and Distributing Companies; CHAPTER 5: Getting Started: Business Basics, Part 2; Developing a Marketing Plan; Part 1: Your Purpose, Mission, and Vision; Part 2: Situational Analysis; Part 3: Marketing Strategy, Marketing Objectives, and Financial Objectives; Part 4: Tactical Information. |
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Part 5: Budgeting, Implementation, and PerformancePart 6: Additional Factors; Small Business Resources; Next Steps; CHAPTER 6: Choosing Your Yahoo! Plan Level; A la Carte Online Services; Web Hosting and Domain Names; Merchant Solutions; CHAPTER 7: Yahoo! Tools and Services; Product Catalog; Shopping Cart and Checkout; Customer Service; Order Processing; Shipping and Taxes; Payment Processing; Inventory Management; Marketing; Product Promotions; Reports and Statistics; Application Integration; Web Hosting, Domain Names, and Business E-mail Accounts; Security; Reliability; Online Marketing. |
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Is Yahoo! the Solution for You?CHAPTER 8: Put Up Your Storefront, Part 1; Opening a Yahoo! Account; Creating a Merchant Solutions Account; Creating Your Web Store; Design Tips; Connecting with Your Customers; Copywriting Suggestions; CHAPTER 9: Put Up Your Storefront, Part 2; Adding Products; Writing Catalog Copy; Setting Up Payment Options; Setting Up Taxes; Setting Up Shipping; Open for Business; CHAPTER 10: Control Panels for Easy-to-Make Store Changes; Store Editor Control Panel; Additional Tools from Yahoo!; Other Available Services; Search Engines; Web Hosting Control Panel. |
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Domain Control PanelE-mail Control Panel; Summary; CHAPTER 11: Running Your Yahoo! Store; Initial launch of your Yahoo! Store; Grand Opening E-mail to Family and Friends; Issuing a Press Release; Managing Your Store: Day-to-Day Operations; Maximizing Sales; Order Processing; Payment Processing; Retrieving Orders; Canceling Orders; Voiding Orders; Crediting Orders; Fraud Detection; Additional Fraud Safeguard from Yahoo! -- IP Blocking; Shipping; Packaging; Bookkeeping; Taxes; Inventory Management; Restocking Inventory; Site Management; CHAPTER 12: Marketing Your Yahoo! Store, Part 1. |
| Local Note |
EBSCOhost Small Business Reference Center |
| Subject |
Yahoo! Inc.
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Yahoo! Inc. (OCoLC)fst00745468
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Electronic commerce.
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Business enterprises -- Computer networks.
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BUSINESS & ECONOMICS -- E-Commerce -- General (see also COMPUTERS -- Electronic Commerce)
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Business enterprises -- Computer networks.
(OCoLC)fst00842531
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Electronic commerce. (OCoLC)fst00906906
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| Added Author |
Cohen, Sharon, 1949-
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| Other Form: |
Print version: Blozis, Dana E., 1967- Yahoo income 9781601382542 (DLC) 2009015120 (OCoLC)320131581 |
| ISBN |
9781601385345 (electronic book) |
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160138534X (electronic book) |
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9781601382542 |
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1601382545 |
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