| Edition |
First edition. |
| Description |
520 pages ; 23 cm. + 1 CD-ROM (4 3/4 in.) |
| Contents |
1. Crafting a solid business/life fit : Grounding your vision in reality ; Maintaining work/life balance ; Mixing business and kids ; Developing business systems ; The role of business owner -- 2. Targeting a profitable market with a winning idea : Choose the right business idea ; Target a profitable market ; Do your homework: market research ; Government contracting opportunities for women -- 3. Making the financial transition to self-employment : Business start-up costs ; Personal costs of living ; Health insurance ; Child care ; Funding sources -- 4. Drafting an effective business plan : Why write a business plan? ; How detailed should a business plan be? ; The narrative sections of a business plan: describing your business and yourself ; Financial projections: showing your business will profit ; Finalizing your business plan -- 5. Understanding and choosing a legal structure : Overview of business types ; Sole proprietorships ; Partnerships ; Limited liability companies (LLCs) ; Corporations ; Choosing the best legal structure for your business -- 6. Your business location: working from home or renting space : Running your business from home ; Sharing outside office space ; Renting your own office or commercial space -- 7. Dealing with start-up requirements and bureaucratic hurdles : Step 1: File organizational documents with your state (corporations, LLCs, and limited partnerships only) ; Step 2: Obtain a federal employer identification number ; Step 3: Register your fictitious business name (FBN) ; Step 4: Obtain a local tax registration certificate ; Step 5: Obtain a state seller's permit -- Step 6: Obtain specialized licenses or permits -- |
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8. Getting the word out: cost-effective marketing : Start by knowing your market ; Define your brand and image ; Choosing winning names for your business, products, and services ; Establish excellent customer service policies and practices ; Plan marketing in advance ; Networking ; Engaging in media relations ; Holding special events ; Collaborating with other businesses ; Listing your business in directories ; Joining a professional or trade organization ; Sponsoring events, groups, and public media ; Sending postcards and other direct mail ; Giving out free samples ; Establishing customer loyalty programs ; Preparing print materials ; Publishing articles and newsletters ; Advertising your business -- 9. E-business: conducting and marketing your business online : Start with your business strategy ; Promotional emails ; E-newsletters ; Blogging ; Social media: Facebook, Twitter, and more ; Local search listings ; E-commerce ; Traffic-building and SEO ; Planning a website project ; Choosing and working with a web developer ; Creating your website ; DIY websites: do or don't? ; Domain names and hosting ; Intellectual property: who owns your website? -- 10. Keeping your books and managing your finances : Bookkeepers and accountants: which do you need? ; Financial management: the big picture ; Cash vs. accrual accounting: which method's right for you? ; Step 1: Keeping and organizing income and expense records ; Step 2: Entering receipts into bookkeeping software ; Step 3: Generating financial reports ; Using technology to manage money, inventory, and projects -- 11. Federal, state, and local tax basics : Tax basics ; Minimizing taxes through deductions ; Child care expenses: deductible? ; Federal income and self-employment taxes ; Estimating and paying your federal taxes quarterly ; State income taxes ; City and county taxes ; Sales taxes -- 12. Building your business and hiring employees and other workers : Developing systems to run your business ; Hiring and managing staff ; Using technology to manage staff ; Employees vs. independent contractors ; Required rules, paperwork, filings, and taxes for employees ; Rules for hiring independent contractors ; Hiring your kids and other family members -- 13. Lawyers and accountants: building your family of professionals : Working with lawyers ; Doing your own legal research ; Working with accountants, bookkeepers, and tax professionals -- Appendix : How to use the forms CD-ROM : Installing the files onto your computer ; Using the word processing file to create documents ; Using government forms ; Using the spreadsheets ; Opening a file ; Files on the CD-ROM. |
| Summary |
This book has everything you need to get your business started, including special resources for women entrepreneurs and solutions for maintaining work-life balance. |
| Subject |
Businesswomen.
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Small business -- Law and legislation.
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Small business -- Handbooks, manuals, etc.
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| ISBN |
9781413311884 paperback |
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1413311881 paperback |
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