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Title Guerrilla marketing for writers : 100 no-cost, low-cost weapons for selling your work / Jay Conrad Levinson. Rick Frishman, Michael Larsen, David Hancock.

Imprint New York : Morgan James, ©2010.


Location Call No. Status
 Farmington, Main Library - Adult Department  070.5 LEV    Check Shelf
Edition Expanded 2nd ed.
Description 289 pages : forms ; 23 cm
Contents Guerrilla marketing : the right idea at the right time. Why you have to be a guerrilla marketer ; An author's guide to an industry on the edge of tomorrow -- Weapons that make you a guerrilla. The most powerful weapons in your arsenal ; The most powerful weapons for selling your books ; The most powerful weapons inside you ; Weapons that make you a guerrilla -- Weapons galore to help you sell more. More powerful publicity weapons ; Weapons that prove you're a guerrilla ; Fusion marketing weapons ; Weapons that use technology to help you ; Weapons that involve your books ; Weapons made possible by your ability to write ; Weapons made possible by your ability to enlist allies ; Weapons that deliver free advertising -- Weapons that are all about you. Weapons that prove you're a pro ; Weapons to make part of your identity ; Weapons for communicating your identity ; Weapons for building your invincible marketing machine ; The great adventure : giving yourself a promotion -- Appendix 1. The guerrilla marketing weapons for fiction and nonfiction listed in order of importance -- Appendix 2. How to find the publicist you need -- Appendix 3. How your networks can help you -- Appendix 4. Sample media kit -- Appendix 5. The timeline for a publicity campaign -- Appendix 6. Writer's Digest publicity questionnaire -- Appendix 7. The top 100 markets in the United States -- Appendix 8. Mike's evaluation form.
Note Includes index.
Subject Authorship -- Marketing.
Authorship -- Marketing. (OCoLC)fst00822460
Added Author Levinson, Jay Conrad.
Frishman, Rick, 1954-
Larsen, Michael, 1941-
Hancock, David L.
ISBN 9781600376603 (pbk.)
1600376606 (pbk.)
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