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Book Cover
Author Davis, Harold, 1953-

Title Google advertising tools / Harold Davis.

Imprint Sebastopol, Calif. : O'Reilly, ©2006.


Location Call No. Status
 Middletown, Russell Library - Adult Nonfiction  658.872 DAV    Check Shelf
Edition 1st ed.
Description xii, 353 pages : illustrations ; 23 cm
Note Includes index.
Contents pt. I. Making money with your web site -- 1. Build it and they will come : creating popular web sites -- 2. Driving traffic to your site -- 3. Optimizing sites for search engine placement -- 4. Making money with affiliate programs -- 5. [Cost per click] CPC advertising -- 6. Profiting from adult sites -- pt. II. Getting the most from AdSense -- 7. Understanding Google, AdSense, and AdWords -- 8. Working with AdSense -- 9. Making sense of AdSense -- pt. III. Working with AdWords -- 10. Using AdWords -- 11. Improving campaign and ad group performance -- 12. AdWords reporting and conversion tracking -- pt. IV. Using the AdWords APIs -- 13. Understanding the AdWords API -- 14. Programming the AdWords API -- 15. Navigating the AdWords objects hierarchy -- 16. Keyword estimation.
Summary A practical book for technically inclined people, Google Advertising Tools explains the business and technology behind making money with content and advertising on the Web, particularly with Google advertising services. Readers will find all the background information they need to understand and work with both AdSense, which automatically delivers text and image ads that are precisely targeted to their site, and AdWords, which enables them to generate text ads that accompany specific search term results.
Subject Google (Firm)
Internet advertising.
Keyword searching.
Google (Firm) (OCoLC)fst00759798
Internet advertising. (OCoLC)fst00977220
Keyword searching. (OCoLC)fst00987037
ISBN 0596101082
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