LEADER 00000nam 22004811i 4500 001 frd00043194 003 CtWfDGI 005 20210731133508.0 006 m o d 007 cr un ---auuuu 008 210731t20202020xx o 000 0 eng d 020 9781635766554|q(epub) 020 |z9781635766530|q(print) 024 3 9781635766554 040 CtWfDGI|beng|erda|cCtWfDGI 050 4 HD9650.5 082 04 338.47664092|223 100 1 Tibbott, Seth,|eauthor. 245 10 In Search of the Wild Tofurky :|bHow a Business Misfit Pioneered Plant-Based Foods Before They Were Cool /|cSeth Tibbott with Steve Richardson. 264 1 [Place of publication not identified] :|bDiversion Books, |c[2020] 264 4 |c©2020 300 1 online resource (256 pages) 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 347 text file|2rdaft 347 |b(epub) 506 Access limited to subscribing institutions. 520 "The founder of Tofurky reveals how an idealistic hippie living in a treehouse created a global brand -- and sold millions of products without selling out. In this entertaining memoir, Seth Tibbott reveals how he achieved overnight success -- but only after fifteen years of intrepid failure. He tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a |2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way. Tibbott took home a grand total of |31,000 in his first nine years of striving to bring to the people a nearly unknown soy product -- tempeh -- he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him. Thus Tibbott discovered the "secret sauce" ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes-harsh twists and turns of the unconventional path. "Expert advice and inspiration from a most unconventional source... An education in the business of ethics." -- Eric C Lindstrom, author of The Skeptical Vegan"--|cProvided by Freading. 588 0 Publisher metadata. 600 10 Tibbott, Seth. 610 20 Tofurky Company|xHistory. 650 0 Businesspeople|zUnited States|vBiography. 650 0 Food industry and trade|zUnited States. 650 0 Natural foods industry|zUnited States. 650 0 Entrepreneurship. 650 0 Success in business. 650 7 BUSINESS & ECONOMICS / Green Business.|2bisacsh 655 0 Electronic books. 700 1 Richardson, Steve|c(College teacher),|eauthor. 914 frd00043194
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