LEADER 00000ngm  2200481ui 4500 
001    kan1041502 
003    CaSfKAN 
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007    vz uzazuu 
007    cr una---unuuu 
008    140725p20142000cau036        o   vleng d 
028 52 1041502|bKanopy 
035    (OCoLC)897765559 
040    MaNoMEF|beng|erda|cCtWisc|dCaBVAHC 
041 0  eng 
245 00 Behind the screens :|bHollywood goes hypercommercial /
       |cdirectors, Matt Soar, Susan Ericsson ; producer, Matt 
       Soar ; executive producer, Sut Jhally. 
264  1 [San Francisco, California, USA] :|bKanopy Streaming,
       |c2014. 
300    1 online resource (1 video file, 37 min.) 
336    two-dimensional moving image|2rdacontent 
337    computer|2rdamedia 
338    online resource|2rdacarrier 
344    digital 
347    video file|bMPEG-4|bFlash 
508    Editor, Susan Ericsson ; music, Thom Monahan ; camera, 
       Susan Ericsson . [et al.] 
518    Originally produced by Media Education Foundation in 2000.
520    Behind the Screens explores the trend toward 
       "hypercommercialism" in Hollywood film: product placement,
       tie-ins, merchandising, and cross-promotions.  The film 
       mixes clips from popular Hollywood films with expert 
       commentary to show how movies have become vehicles for the
       ulterior marketing and advertising motives of studios and 
       their owners.  Featuring Oscar-nominated screenwriter 
       Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert 
       McChesney, and others. 
521    Grade 9+ 
521    Higher education. 
538    Mode of access: World Wide Web. 
650  0 Advertising|xMotion pictures|zUnited States. 
650  0 Commercialism. 
650  0 Motion picture industry|zCalifornia|zLos Angeles. 
650  0 Motion picture industry|zUnited States. 
650  0 Motion pictures|zUnited States|xMarketing. 
650  0 Product placement. 
655  7 Documentary films.|2lcgft 
700 1  Ericsson, Susan. 
700 1  Jhally, Sut. 
700 1  Soar, Matt. 
710 2  Kanopy (Firm) 
914    kan1041502