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008    041103s2005    pau     ob    001 0 eng d 
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037    EBL298869|beBook Library|nhttp://www.eblib.com 
037    100304|bKnowledge Unlatched 
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049    STJJ 
050  4 HM1272|b.K73 2005eb 
072  7 SOC|x002010|2bisacsh 
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082 04 306|222 
084    MR 7100|2rvk 
099    WORLD WIDE WEB|aE-BOOK|aJSTOR 
100 1  Kraidy, Marwan M.,|d1972-|eauthor. 
245 10 Hybridity, or the cultural logic of globalization /
       |cMarwan M. Kraidy. 
246 30 Cultural logic of globalization 
260    Philadelphia :|bTemple University Press,|c2005. 
300    1 online resource (xiv, 226 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    data file|2rda 
504    Includes bibliographical references (pages 163-210) and 
       index. 
505 0  1. Cultural hybridity and international communication -- 
       2. Scenarios of global culture -- 3. The trails and tales 
       of hybridity -- 4. Corporate transculturalism -- 5. the 
       cultural and political economies of hybrid media texts -- 
       6. Structure, reception, and identity: on Arab-Western 
       dialogism -- 7. Hybridity without guarantees: toward 
       critical transculturalism. 
520    A guide to understanding hybridity--the interaction of 
       cultures. 
520    The intermingling of people and media from different 
       cultures is a communication-based phenomenon known as 
       hybridity. Drawing on original research from Lebanon to 
       Mexico and analyzing the use of the term in cultural and 
       postcolonial studies (as well as the popular and business 
       media), Marwan Kraidy offers readers a history of the idea
       and a set of prescriptions for its future use. Kraidy 
       analyzes the use of the concept of cultural mixture from 
       the first century A.D. to its present application in the 
       academy and the commercial press. The book's case studies 
       build an argument for understanding the importance of the 
       dynamics of communication, uneven power relationships, and
       political economy as well as culture, in situations of 
       hybridity. Kraidy suggests a new framework he developed to
       study cultural mixture--called critical transculturalism--
       which uses hybridity as its core concept, and provides a 
       practical method for examining how media and communication
       work in international contexts. 
542 1  |fThis work is licensed by Knowledge Unlatched under a 
       Creative Commons license|uhttps://creativecommons.org/
       licenses/by-nc-nd/4.0/legalcode 
588 0  Print version record. 
650  0 Cultural fusion. 
650  0 Cultural fusion|vCase studies. 
650  0 Communication, International. 
650  7 SOCIAL SCIENCE|xAnthropology|xCultural.|2bisacsh 
650  7 POLITICAL SCIENCE|xPublic Policy|xCultural Policy.
       |2bisacsh 
650  7 SOCIAL SCIENCE|xPopular Culture.|2bisacsh 
650  7 SOCIAL SCIENCE|xGeneral.|2bisacsh 
650  7 SOCIAL SCIENCE|vGeneral.|2bisacsh 
650  7 Communication, International.|2fast|0(OCoLC)fst00870332 
650  7 Cultural fusion.|2fast|0(OCoLC)fst01715748 
650  7 Kulturkontakt|2gnd|0(DE-588)4033569-0 
650  7 Globalisierung|2gnd|0(DE-588)4557997-0 
655  4 Electronic books. 
655  7 Case studies.|2fast|0(OCoLC)fst01423765 
776 08 |iPrint version:|aKraidy, Marwan, 1972-|tHybridity, or the
       cultural logic of globalization.|dPhiladelphia : Temple 
       University Press, 2005|w(DLC)  2004062108 
914    ocn560338373 
994    C0|bSTJ