LEADER 00000cam 2200553Ki 4500 001 ocn777548913 003 OCoLC 005 20160518075744.5 006 m o d 007 cr cnu---unuuu 008 120221s2009 nyua obs 001 0 eng d 019 923661730 020 9781614702160|q(electronic bk.) 020 1614702160|q(electronic bk.) 035 (OCoLC)777548913|z(OCoLC)923661730 040 N$T|beng|epn|erda|cN$T|dYDXCP|dOCLCQ|dOUN|dE7B|dOCLCQ |dOCLCO|dOCLCQ|dOCLCO|dEBLCP|dOCLCO|dDEBSZ 043 n-us--- 049 GTKE 050 4 HD9004|b.M355 2009eb 082 04 664.0068/8|222 245 00 Marketing food to children and adolescents :|ba review of industry expenditures, activities, and self-regulation / |cNicoletta A. Wilks, editor. 264 1 New York :|bNova Science Publishers,|c[2009] 264 4 |c©2009 300 1 online resource (110 pages) :|billustrations (some color). 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 490 1 Food and beverage consumption and health series 504 Includes bibliographical references [pages (85)-101] and index. 505 0 Expenditures for marketing food to children and adesecents -- Food marketing activities directed to children and adolescents -- Assessment of food company health initiatives and recommendations. 520 "This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives."--Publisher's description. 588 0 Print version record. 650 0 Food industry and trade|zUnited States|vStatistics. 650 0 Grocery trade|zUnited States|vStatistics. 650 0 Food industry and trade|xSelf-regulation|zUnited States. 650 0 Grocery trade|xSelf-regulation|zUnited States. 650 0 Advertising|xFood|xCosts. 650 0 Food|xMarketing|xCosts. 650 0 Target marketing|xResearch|zUnited States. 650 0 Advertising and children|xResearch|zUnited States. 650 7 TECHNOLOGY & ENGINEERING|xFood Science.|2bisacsh 655 0 Electronic books. 700 1 Wilks, Nicoletta A. 776 08 |iPrint version:|tMarketing food to children and adolescents.|dNew York : Nova Science Publishers, ©2009 |z9781606929131|w(DLC) 2009502070|w(OCoLC)316833597 830 0 Food and beverage consumption and health series. 914 ocn777548913 994 93|bGTK
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