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LEADER 00000cam  2200553Ki 4500 
001    ocn777548913 
003    OCoLC 
005    20160518075744.5 
006    m     o  d         
007    cr cnu---unuuu 
008    120221s2009    nyua    obs   001 0 eng d 
019    923661730 
020    9781614702160|q(electronic bk.) 
020    1614702160|q(electronic bk.) 
035    (OCoLC)777548913|z(OCoLC)923661730 
040    N$T|beng|epn|erda|cN$T|dYDXCP|dOCLCQ|dOUN|dE7B|dOCLCQ
043    n-us--- 
049    GTKE 
050  4 HD9004|b.M355 2009eb 
082 04 664.0068/8|222 
245 00 Marketing food to children and adolescents :|ba review of 
       industry expenditures, activities, and self-regulation /
       |cNicoletta A. Wilks, editor. 
264  1 New York :|bNova Science Publishers,|c[2009] 
264  4 |c©2009 
300    1 online resource (110 pages) :|billustrations (some 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  Food and beverage consumption and health series 
504    Includes bibliographical references [pages (85)-101] and 
505 0  Expenditures for marketing food to children and adesecents
       -- Food marketing activities directed to children and 
       adolescents -- Assessment of food company health 
       initiatives and recommendations. 
520    "This book explores the concern about the dramatic 
       increase in childhood obesity in the United States which 
       has prompted Congress to request that the Federal Trade 
       Commission conduct a study of food and beverage marketing 
       to children and adolescents. The results of that study - 
       an analysis of 2006 expenditures and activities by 44 
       companies - are presented here. Included are not only the 
       traditional measured media - television, radio, and print,
       but also activities on the Internet and other new 
       electronic media, as well as previously unmeasured forms 
       of marketing to young people, such as packaging, in-store 
       advertising, event sponsorship, and promotions that take 
       place in schools. Integrated advertising campaigns that 
       combine several of these techniques and often involve 
       cross-promotions - linking a food or beverage to a 
       licensed character, a new movie, or a popular television 
       program, dominate today's landscape of advertising to 
       youth. The data presented in this book tell the story of 
       food and beverage marketing in a year just preceding, or 
       early in the development of, industry self-regulatory 
       activities designed to reduce or change the profile of 
       such marketing to children. Furthermore, this book, which 
       compiles information not previously assembled or available
       to the research community, may serve as a benchmark for 
       measuring future progress with respect to these 
       initiatives."--Publisher's description. 
588 0  Print version record. 
650  0 Food industry and trade|zUnited States|vStatistics. 
650  0 Grocery trade|zUnited States|vStatistics. 
650  0 Food industry and trade|xSelf-regulation|zUnited States. 
650  0 Grocery trade|xSelf-regulation|zUnited States. 
650  0 Advertising|xFood|xCosts. 
650  0 Food|xMarketing|xCosts. 
650  0 Target marketing|xResearch|zUnited States. 
650  0 Advertising and children|xResearch|zUnited States. 
650  7 TECHNOLOGY & ENGINEERING|xFood Science.|2bisacsh 
655  0 Electronic books. 
700 1  Wilks, Nicoletta A. 
776 08 |iPrint version:|tMarketing food to children and 
       adolescents.|dNew York : Nova Science Publishers, ©2009
       |z9781606929131|w(DLC)  2009502070|w(OCoLC)316833597 
830  0 Food and beverage consumption and health series. 
914    ocn777548913 
994    93|bGTK 
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