LEADER 00000cam  2200577Ki 4500 
001    ocn703156020 
003    OCoLC 
005    20160518074705.9 
006    m     o  d         
007    cr cnu---unuuu 
008    110221s2009    nju     o     001 0 eng d 
019    441781122|a501191389|a656285398 
020    9781601637888|q(electronic bk.) 
020    1601637888|q(electronic bk.) 
035    (OCoLC)703156020|z(OCoLC)441781122|z(OCoLC)501191389
       |z(OCoLC)656285398 
040    N$T|beng|epn|cN$T|dUMI|dCEF|dOCLCQ|dYDXCP|dOCLCF|dNLGGC
       |dOCLCO|dLGG|dTEFOD|dB24X7|dTEFOD|dOCLCQ|dOCLCO|erda 
049    GTKE 
050  4 HF5415.32|b.G66 2009eb 
082 04 658.8/342|222 
100 1  Goodman, Linda,|d1948- 
245 10 Why customers really buy :|buncovering the emotional 
       triggers that drive sales /|cby Linda Goodman and Michelle
       Helin. 
264  1 Franklin Lakes, NJ :|bCareer Press,|c[2009] 
264  4 |c©2009 
300    1 online resource (256 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
500    Includes index. 
505 00 |gPart I|tDiscovering the Power of Emotion --|gPart II
       |tPutting Emotional Triggers to Work-Sales --|gPart III
       |tPutting Emotional Triggers to Work-Marketing --|gPart IV
       |tPutting Emotional Triggers to Work-Customer 
       Relationships --|gPart V|tIntegrating Emotional Logic. 
588 0  Print version record. 
650  0 Consumer behavior. 
650  0 Marketing|xPsychological aspects. 
650  7 BUSINESS & ECONOMICS|xConsumer Behavior.|2bisacsh 
650  7 Consumer behavior.|2fast|0(OCoLC)fst00876238 
650  7 Marketing|xPsychological aspects.|2fast
       |0(OCoLC)fst01010241 
655  4 Electronic books. 
700 1  Helin, Michelle. 
776 08 |iPrint version:|aGoodman, Linda, 1948-|tWhy customers 
       really buy.|dFranklin Lakes, NJ : Career Press, ©2009
       |z9781601630414|w(DLC)  2008031776|w(OCoLC)223881193 
914    ocn703156020 
994    93|bGTK