LEADER 00000cam  2200745Mi 4500 
001    ocn290485526 
003    OCoLC 
005    20160518075306.5 
006    m     o  d         
007    cr cn||||||||| 
008    060726s2006    enka    o     001 0 eng d 
019    183914827|a191702330|a233540164|a475415065|a614470069
       |a647673772|a663478994|a664114604|a722607999|a728031325
       |a773692435|a935265029 
020    9781408101889|q(electronic bk. ;|qAdobe Reader) 
020    1408101882|q(electronic bk. ;|qAdobe Reader) 
020    9781408156766|q(electronic bk.) 
020    1408156768|q(electronic bk.) 
035    (OCoLC)290485526|z(OCoLC)183914827|z(OCoLC)191702330
       |z(OCoLC)233540164|z(OCoLC)475415065|z(OCoLC)614470069
       |z(OCoLC)647673772|z(OCoLC)663478994|z(OCoLC)664114604
       |z(OCoLC)722607999|z(OCoLC)728031325|z(OCoLC)773692435
       |z(OCoLC)935265029 
040    CaPaEBR|beng|epn|cCOCUF|dOCLCQ|dTEFOD|dN$T|dYDXCP|dIDEBK
       |dOCLCQ|dDKDLA|dADU|dE7B|dUKWOH|dOCLCQ|dFVL|dB24X7|dOCLCQ
       |dOCLCF|dDEBSZ|dOCLCQ|dCOO|dOCLCQ|dTEFOD|dEBLCP|erda 
049    GTKE 
050  4 TK5105.888|b.M34 2006eb 
082 04 658.872|222 
100 1  McGovern, Gerry. 
245 10 Killer Web content :|bmake the sale, deliver the service, 
       build the brand /|cGerry McGovern. 
264  1 London :|bA. and C. Black,|c2006. 
300    1 online resource (iv, 220 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
500    Includes index. 
505 0  Acknowledgments -- Part 1. The theory. 1. Do you have the 
       killer instinct? -- 2. Why less is more -- 3. Why content 
       is not king -- Part 2. The practice. 4. Why you need to 
       ban "users" -- 5. Killer web content's "six Cs" -- 6. 
       Carewords : the keys to action -- 7. Killer headings and 
       summaries -- 8. To blog or not to blog? -- 9. Search : how
       to get found -- 10. Case study -- Part 3. The boring (but 
       important) stuff. 11. Researching for the killer web 
       content -- 12. The importance of being organized -- 13. 
       Collaboratively created content rocks -- A final word. 14.
       Your words are powerful things -- Appendices -- Index. 
520    Written by an internationally acclaimed specialist in this
       field, the book provides the strategies and practical 
       techniques you need to get the very best out of your web 
       content. The book helps readers to: provide visitors to 
       their website with the right content at the right time, 
       write compelling web content that users respond to and 
       want more of, make sure their website has the best 
       possible chance of getting into the first page of search 
       results, and understand the benefits of blogs, RSS, and e-
       mail newsletters. 
588 0  Print version record. 
650  0 Internet marketing. 
650  0 Web site development. 
650  4 Internet Marketing. 
650  4 Web Site Development. 
650  7 BUSINESS & ECONOMICS|xMarketing|xTelemarketing.|2bisacsh 
650  7 BUSINESS & ECONOMICS|xMarketing|xMultilevel.|2bisacsh 
650  7 BUSINESS & ECONOMICS|xMail Order.|2bisacsh 
650  7 BUSINESS & ECONOMICS|xMarketing|xDirect.|2bisacsh 
650  7 BUSINESS & ECONOMICS|xE-Commerce|xInternet Marketing.
       |2bisacsh 
650  7 Internet marketing.|2fast|0(OCoLC)fst00977272 
650  7 Web site development.|2fast|0(OCoLC)fst01173243 
655  0 Electronic books. 
655  4 Electronic books. 
776 08 |iPrint version:|aMcGovern, Gerry.|tKiller Web content.
       |dLondon : A. & C. Black, 2006|z071367704X
       |w(OCoLC)70881879 
914    ocn290485526 
994    93|bGTK