LEADER 00000nam  2200000Ki 4500 
020    9781500302580 
040    |beng|erda 
100 1  Grace, Jenn T.  
245 10 No, wait... you do look gay! :|bthe 7 mistakes preventing 
       you from selling to the $830 billion LGBT market /|cJenn 
       T. Grace.   
250    First edition 
264  1 [Place of publication not identified] :|bJenn T. (Tracz) 
       Grace,|c[2014]   
264  3 [Place of publication not identified] :|b[CreateSpace 
       Independent Publishing Platform],|c[2014]   
264  4 |c©2014   
300    172 pages ;|c22 cm. 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 163-166). 
520    "Want to make a fool of yourself in your business? If yes,
       raise your hand! Hmm. Of course there are no hands raised 
       because no one wants to intentionally look foolish. So why
       take a chance and look clueless in your lesbian, gay, 
       bisexual, and transgender (LGBT) marketing efforts?   
       There are 7 detrimental mistakes that are preventing you 
       from selling to the $830 billion LGBT community, all of 
       which are avoidable if you know what to watch for. Very 
       few people get up in the morning wondering who they can 
       offend throughout their day. Yet many people are doing so 
       with prospective LGBT customers, and they simply don’t 
       realize it. This book teaches you how not to be that 
       person.   Arm yourself with the best sales and marketing 
       information focused specifically on the LGBT community, so
       you can turn your worry into a flurry of business activity
       and increased sales. This book will show you exactly which
       offensive phrases, expressions and questions to avoid in 
       order to maximize your sales outreach."--|cPublisher 
       description. 
650  0 Lesbian consumers.  
650  0 Gay consumers.  
650  0 Bisexual consumers.  
650  0 Transgender consumers.  
650  0 Sexual minority consumers.  
650  0 Marketing.  
650  0 Consumers.