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Book
Author
Goodman, Linda, 1948-
Title
Why customers really buy : uncovering the emotional triggers that drive sales / by Linda Goodman and Michelle Helin.
Publication Info.
Franklin Lakes, NJ : Career Press, [2009]
©2009
Copies
Location
Call No.
Status
West Hartford, Noah Webster Library - Non Fiction
658.8342 GOODMAN
Check Shelf
Description
256 pages ; 21 cm
Note
Includes index.
Subject
Consumer behavior.
Marketing -- Psychological aspects.
Added Author
Helin, Michelle.
ISBN
9781601630414
1601630417
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