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Book Cover
Author Goodman, Linda, 1948-

Title Why customers really buy : uncovering the emotional triggers that drive sales / by Linda Goodman and Michelle Helin.

Publication Info. Franklin Lakes, NJ : Career Press, [2009]


Location Call No. Status
 West Hartford, Noah Webster Library - Non Fiction  658.8342 GOODMAN    Check Shelf
Description 256 pages ; 21 cm
Note Includes index.
Subject Consumer behavior.
Marketing -- Psychological aspects.
Added Author Helin, Michelle.
ISBN 9781601630414
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