LEADER 00000pam  22000001  4500 
001    ocm00447371 
005    20000919180950.0 
008    720928s1973    nyu      b    000 0 eng   
010       72010036 
020    0442269544 
035    (OCoLC)00447371 
035    (WaOLN)crl0457566 
040    DLC|beng|cDLC|dTXH|dWaOLN|dWaOLN 
050 00 HF5827|b.R57 
082 00 659.1 
100 1  Riso, Ovid. 
245 10 Advertising cost control handbook. 
264  1 New York :|bVan Nostrand Reinhold Co.,|c[1973] 
300    xx, 387 pages ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Bibliography: pages 375-377. 
650  0 Advertising|xCost control|vHandbooks, manuals, etc. 
898    qbibliographies 
910    CARL0000327615 
998  0 UNKNOWN|bFix4       97/04/27  01:35:47