| Description |
1 online resource (304 pages) |
| Access |
Access limited to subscribing institutions. |
| Summary |
This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments. |
| Note |
Print version record. |
| Subject |
BUSINESS & ECONOMICS / Research & Development.
|
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Intellectual capital.
|
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Organizational change.
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Knowledge management.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Radford, Russell W., author.
|
| Other Form: |
Print version: Bean, Roger, 1946- Business of innovation. New York : AMACOM, c2002. 0814406319 (DLC)2001027948 |
| Standard No. |
9780814413104 |
| ISBN |
9780814413104 (epub) |
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