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Title So clean : Lord Leverhulme, soap and civilisation.

Publication Info. Manchester : Manchester University Press, 2017.

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Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
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Description 1 online resource
Contents The Napoleon of soap -- Soft soap and soap operas -- Sunlight for the unwashed -- Sunlight for savages -- Twilight.
Summary This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship.Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning
Subject Leverhulme, William Hesketh Lever, Viscount, 1851-1925.
Leverhulme, William Hesketh Lever, Viscount, 1851-1925. (OCoLC)fst00147706
Industrialists -- Great Britain -- Biography.
Philanthropists -- Great Britain -- Biography.
Soap trade -- Great Britain.
HISTORY -- Europe -- Great Britain.
Industrialists. (OCoLC)fst00971815
Philanthropists. (OCoLC)fst01060593
Soap trade. (OCoLC)fst01122095
Great Britain. (OCoLC)fst01204623
Genre/Form Biography. (OCoLC)fst01423686
ISBN 1526130432 (electronic bk.)
9781526130433 (electronic bk.)
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