Edition |
First edition. |
Description |
251 pages : color illustrations ; 25 cm |
Summary |
From the 1950s to the 1980s, American corporations commissioned a vast array of lavish, Broadway-style musical shows that were only for the eyes and ears of employees. These improbable productions were meant to educate and motivate the sales force to sell cars, appliances, tractors, soda, and a thousand other products. Though most of these shows were lost to the universe, some were recorded and distributed to convention attendees via souvenir vinyl records. The little-known world of industrial shows is reconstructed through the record collection of author Steve Young, who has spent twenty years finding the extremely rare souvenir albums as well as tracking down and interviewing the writers and performers. Through the records themselves as well as behind-the-scenes stories, a new perspective on American history, culture, and business emerges. |
Subject |
Industrial musicals -- History and criticism.
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Added Author |
Murphy, Sport.
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ISBN |
9780922233441 alkaline paper |
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0922233446 alkaline paper |
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