Skip to content
You are not logged in |Login  
     
Limit search to available items
Book Cover
book
BookBook
Author Smit, Barbara.

Title Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport / Barbara Smit.

Publication Info. New York : Ecco, [2008]
©2008

Copies

Location Call No. Status
 East Hartford, Raymond Library - Adult Department  338.7 S    Check Shelf
 Marlborough, Richmond Memorial Library - Adult Department  338.7 SMIT    Check Shelf
 Windsor, Main Library - Adult Department  338.768536 SM    Check Shelf
Edition First edition.
Description xvi, 384 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages [345]-368) and index.
Summary Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
Contents List of illustrations -- Prologue -- pt. 1. Two brothers, one feud -- 1. The Dassler boys -- 2. Two brothers at war -- 3. The split -- 4. Olympic handouts -- 5. The Alsatian plot -- 6. Dirty tricks in Mexico -- 7. The Puma swinger -- 8. Stars and stripes -- 9. From rags to riches -- 10. Soccer punch -- pt. 2. Champions of the world -- 11. Under the influence -- 12. The bountiful game -- 13. The clandestine empire -- 14. Olympic friends -- 15. The return -- 16. Collapse -- 17. The emperor strikes back -- 18. Puma's demise -- pt. 3. Multibillion-dollar rescue -- 19. Shark attack! -- 20. The sellout -- 21. Stir it up -- 22. Triple bluff -- 23. The comeback -- 24. Soccer punch 2 -- 25. Sneaker wars 2 -- 26. Cool cats -- 27. High noon -- Epilogue -- Sources -- Bibliography -- Acknowledgments -- Index.
Subject Dassler, Adi, 1900-1978.
Dassler, Rudi, 1898-1974.
Adidas-Salomon AG.
PUMA AG Rudolf Dassler Sport.
Footwear industry -- Germany -- History.
Sporting goods industry -- Germany -- History.
Athletic shoes -- History.
ISBN 9780061246579
0061246573
-->
Add a Review