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Title Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.

Publication Info. New York, N.Y. : AMA Membership Publications Division, American Management Association, [1987]


Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  658.8 S942S    Check Shelf
Description 122 pages : illustrations ; 28 cm.
Series AMA briefings & surveys
AMA briefings & surveys.
Subject Hispanic American consumers -- United States.
Asian American consumers -- United States.
Market surveys -- United States.
Advertising campaigns.
Target marketing -- United States.
Added Author American Management Association.
ISBN 0814435149 paperback
9780814435144 paperback
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