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Author Visocky O'Grady, Jennifer, author.

Title A designer's research manual : succeed in design by knowing your clients + understanding what they really need / by Jenn + Ken Visocky O'Grady.

Publication Info. Beverly, MA : Rockport Pub, [2017]
©2017

Copies

Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Edition Second edition, updated + expanded.
Description 1 online resource (208 pages) : illustrations (chiefly color).
Series Design field guides
Design field guides.
Bibliography Includes bibliographical references (pages 201-204) and index.
Contents An overview of research in graphic design -- Research strategies and tactics -- Practicing a research-driven approach -- Project spotlights.
Summary "Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover.
Note Print version record.
Subject Commercial art -- United States -- Marketing.
Graphic arts -- United States -- Marketing.
ART -- Techniques -- Drawing.
Commercial art -- Marketing. (OCoLC)fst00869344
Graphic arts -- Marketing. (OCoLC)fst00946615
United States. (OCoLC)fst01204155
Forschung.
Gebrauchsgrafik.
Added Author Visocky O'Grady, Kenneth, author.
Other Form: Print version: Visocky O'Grady, Jennifer. Designer's research manual. Second edition, updated + expanded. Beverly, MA : Rockport Pub, [2017] 9781631592621 (OCoLC)992804868
ISBN 9781631594304 (electronic book)
1631594303 (electronic book)
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