Includes bibliographical references (pages 182-197) and index.
Summary
Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.
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Use copy Restrictions unspecified star MiAaHDL
Reproduction
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
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Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
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digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL
Note
Print version record.
Contents
Cover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1 -- Questions of Theory and Method; Chapter 2 -- Media Effects; Chapter 3 -- Media and Public Opinion; Chapter 4 -- Cultivation analysis; Chapter 5 -- Cultural Studies and Audience Research; Chapter 6 -- Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index.