| Description |
1 online resource |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction / Anjali Gera Roy -- Brand Bollywood and the new Bollywood film. Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M.K. Raghavendra -- Post-national B(H)ollywood and the national imaginary / Meena T. Pillai -- Bollywood's soft power: some facts and figures. Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan -- A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu -- Indian films' traditional markets: South Asia, Southeast Asia, Africa, and Russia. "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah -- Soft power and Pakistani viewers / Shahnaz Khan -- Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan -- Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko -- Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene -- "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju -- New territories: Bollywood in the West Australia, Canada, Europe, and New Zealand. From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel -- Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah -- Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam -- Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique -- Bollywood's circuits in Germany / Florian Krauss. |
| Note |
Print version record. |
| Subject |
Motion pictures -- India.
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Motion picture industry -- India.
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Motion pictures, Hindi.
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ART -- Film & Video.
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PERFORMING ARTS -- Film & Video -- Reference.
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Motion picture industry. (OCoLC)fst01027150
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Motion pictures. (OCoLC)fst01027285
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Motion pictures, Hindi. (OCoLC)fst01741197
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India. (OCoLC)fst01210276
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| Added Author |
Roy, Anjali Gera.
|
| Other Form: |
Print version: Magic of Bollywood. New Delhi ; Thousand Oaks : SAGE Publications, 2012 9788132107323 (DLC) 2012007429 (OCoLC)779530018 |
| ISBN |
9788132110620 (electronic bk.) |
|
8132110625 (electronic bk.) |
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