| Description |
xv, 507 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 481-492) and index. |
| Contents |
I. Catch the net spitit -- 1. Who Am I Writing for, and Incidentally, Who Am I? -- 2. What Kind of Thing Am I Creating? -- 3. What Will the Web Do to My Text? -- 4. Attention! -- II. Write like a human being -- 5. Idea #1: Shorten That Text-- 6. Idea #2: Make Text Scannable -- 7. Idea #3: Cook Up Hot Links -- 8. Idea #4: Build Chunky Paragraphs -- 9. Idea #5: Reduce Cognitive Burdens -- 10. Idea #6: Write Menus That Mean Something -- III. Fine tune your style for the genres -- 11. Writing in a Genre -- 12. Creating Customer Assistance That Actually Helps -- 13. Persuading Niche Markets, Individuals, and the Press -- 14. Making News That Fits -- 15. Entertaining People Who Like to Read -- 16. Getting a Job -- IV. Become a pro -- 17. So You Wannabe a Web Writer or Editor -- V. Backup -- 18. Writerly Sites -- 19. If You Like to Read |
| Subject |
Web sites -- Design.
|
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English language -- Composition and exercises.
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Web site development.
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Authorship.
|
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Internet.
|
| Added Author |
Price, Lisa, 1952-
|
| ISBN |
0735711518 |
|
