| Description |
1 online resource (xvii, 194 pages) : illustrations |
| Note |
Includes index. |
| Contents |
The future of marketing -- What the hell is a marketer? -- Marketing futurecast -- Marketing recruitment and resourcing -- Marketers, finance and accountants unite! -- Are we really customer- or market-centric? -- Marketing misanthropy -- The problem with marketing is the repugnant word! -- The marketing and sales standards -- Re-humanization : humanity strikes back! -- Digital fortress : permission-based marketing -- Preparing, predicting, and performing campaigns -- Integrating marketing into an invigorated corporate governance -- Corporate mergers, acquisitions, and turnarounds -- where the hell is marketing? -- Marketing leadership : it is time to step up to the mark. |
| Note |
Print version record. |
| Summary |
The Marketing Manifesto is a unique, innovative and highly practical title that crystallizes precisely how professional marketers can create a goal-oriented personal and company strategy. Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit. It is time marketing--and the Marketer--became critical. The Marketing Manifesto tackles and exposes the problems that stand in the way of the marketer realising marketing's prime objective and role--to improve and sustain revenue whilst improving the lives of the customer and consumer. Delivered in a refreshing style, by a marketer at the sharp end of successful business practice, The Marketing Manifesto offers unique steps to creating and delivering a successful marketing strategy in any organization and to improve your own a personal impact--on your role, career and organisation. The Marketing Manifesto is an innovative and highly practical title that crystallizes precisely how professional marketers can not only create a goal-oriented personal and company strategy, but also competitive advantage through applying marketing in the way it could and should be practised.-- Publisher description. |
| Subject |
Marketing.
|
|
Customer relations.
|
|
BUSINESS & ECONOMICS -- Distribution.
|
|
BUSINESS & ECONOMICS -- Marketing -- General.
|
|
Customer relations. (OCoLC)fst00885533
|
|
Marketing. (OCoLC)fst01010167
|
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Hood, David J. Marketing manifesto. London ; Philadelphia : Kogan Page, ©2013 9780749468521 (DLC) 2012039955 (OCoLC)807025615 |
| ISBN |
9780749468538 (electronic bk.) |
|
074946853X (electronic bk.) |
|
