| Description |
xxii, 409 pages : illustrations, maps ; 24 cm. |
| Series |
Serious skills |
|
Serious skills.
|
| Bibliography |
Includes bibliographical references (pages 390-393) and index. |
| Summary |
Introduces you to the basics of starting a social media marketing campaign and demonstrates how to manage details and describe how you can track the results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube. |
| Subject |
Social media -- Marketing.
|
|
Social marketing.
|
| ISBN |
9780470344026 paperback |
|
0470344024 paperback |
|
