| Edition |
First edition. |
| Description |
1 online resource (xiv, 294 pages) : illustrations |
|
data file rda |
| Bibliography |
Includes bibliographical references and index. |
| Note |
Online resource; title from PDF title page (Ebscohost, viewed March 10, 2020). |
| Contents |
Introduction: It's in Our DNA; Victoria L. Crittenden -- PART I: SUCCESS STORIES OF WOMEN ENTREPRENEURS -- 1. Mary Kay Ash: Keys to Success; Sheryl Adkins-Green -- 2. De Nuestra Familia a La Suya: Amelia Ceja Bringing Wine to the People; Anjali S. Bal and Kelly Weidner -- 3. Dame Anita Roddick: Transforming Personal Values and Strengths to Build and Empire; Felicia G. Lassk -- 4. From Approval Junky to Scrappy Entrepreneur: Faith Salie's Personal Brand Success Story; Anjali S. Bal and Kelly Weidner -- PART II: GENDER DIVERSITY DRIVING INNOVATION -- 5. Entrepreneurship, Innovation, and Creativity: Gendered Constructs or Equal Domains?; Susan A. Andrzejewski -- 6. Are Business Incubators' Ecosystems Inclusive of Women Entrepreneurs?; Alejandro S. Amezcua, Sheela Pandey and Nastaran Simarasl -- 7. Shattering the Entrepreneurial Glass Ceiling Through Social Media; Nicole Dilg Beachum -- 8. Cognitive Ambidexterity: Successful Selling by Women Entrepreneurs; Vincent Onyemah and Martha Rivera-Pesquera -- 9. University Resources: How Prosperous Women Student Entrepreneurs Find Their Success; Sara L. Cochran -- 10. Self-Perceived Performance of Female-owned Firms and Male-owned Firms: Insights from Black and Mexican-American Entrepreneurs; Robert A. Peterson and David Altounian -- PART III: HURDLES IN THE GLOBAL MARKETS -- 11. Women, Mothers, and Entrepreneurial Engagement in the Caribbean: The Challenge of Context; Ayanna F. Frederick and Talia R. Esnard -- 12. Technology and Self-Efficacy: Empowering South Africa; Haya Ajjan, William F. Crittenden and Amaleya Goneos-Malka -- 13. Hispanic Americans: Building Social Capital across Generations; Jennifer Zarzosa -- 14. Social Self-Efficacy and Digital Mediums: What Indian Women Entrepreneurs Say; Paragi K. Shah and Bijal N. Mehta -- 15. Entrepreneurial Motivation and Firm Performance in Lebanon; Rayan Abdul Al and Rania Mostafa -- PART IV: DISRUPTION RIPE SECTORS -- 16. Longevity: The Future for Women, Entrepreneurship and Eldercare; Janet Simpson Benvenuti -- 17. Women in Family Firms: Unsung Heroes of Business-Owning Families; Kimberly A. Eddleston and Ghita Sabil -- 18. Direct Selling: The Power of Women Helping Women; Victoria L. Crittenden and Kimberly Harris Bliton -- 19. Women Entrepreneurs Rewriting the Value Proposition and Changing the Face of Sustainable Retailing; Lauren Beitelspacher -- PART V: INVESTING IN WOMEN -- 20. SheEO: How Reinventing the Ecosystem for Female Entrepreneurs can help Change the World; Beth S. Horowitz and Vicki Saunders -- 21. How Entrepreneurship Solves Women's Ambition Problem; Nanette Fondas -- 22. Women for Women in Entrepreneurship: Understanding the Role of Other Women for Women's Entrepreneurship; Lakshmi Balachandra and Prabha Dublish -- 23. Brand Matters: Leveraging the Power of Personal Branding to Achieve Professional Success; Dawn Edmiston -- 24. Growth-Oriented Women Entrepreneurs: Strategies for Raising Money; Candida Brush. |
| Summary |
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs. |
| Subject |
Businesswomen.
|
|
Success in business.
|
|
Women-owned business enterprises.
|
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Entrepreneurship.
|
|
Business & Economics, Women in Business.
|
|
Businesswomen. (OCoLC)fst00843013
|
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Success in business. (OCoLC)fst01137062
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Women-owned business enterprises. (OCoLC)fst01179163
|
| Added Author |
Crittenden, Victoria Lynn, editor.
|
| Other Form: |
Print version: Go-to-market strategies for women entrepreneurs. First edition. Bingley, UK : Emerald Publishing, 2019 9781789732900 (OCoLC)1108737250 |
| ISBN |
9781789732917 (electronic book) |
|
1789732913 (electronic book) |
|
9781789732894 (PDF electronic book) |
|
