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Book
Author
Rapp, Stan.
Title
MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.
Publication Info.
New York : McGraw-Hill, [1987]
©1987
Copies
Location
Call No.
Status
Windsor, Main Library - Adult Department
658.8 RA
Check Shelf
Description
x, 278 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references and index.
Subject
Marketing.
Advertising.
Sales promotion.
Added Author
Collins, Thomas L.
ISBN
0070511918: $19.95
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