Description |
1 online resource (xi, 187 pages) : illustrations. |
Series |
Concise guides to conducting behavioral, health, and social science research series |
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Concise guides to conducting behavioral, health, and social science research series.
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Bibliography |
Includes bibliographical references and index. |
Contents |
Qualitative research essentials -- Interviews -- Focus groups -- Combining interviews and focus groups and mixing methods -- Addressing rigor, validity, and reliability -- Transcribing and coding -- Analyzing qualitative data -- Writing up and publishing results. |
Summary |
"This book guides undergraduate and masters-level students through the steps to conducting a research project that uses personal interviews or focus groups. It provides tips on how to plan for and conduct the interview or focus group, and how to analyze the qualitative data.Readers will learn how interviews and focus groups are used in various research designs. They will explore coding, analysis, and reporting methods, along with key skills for avoiding bias and interacting. Tips for using technology ethically and appropriately are also included"-- Provided by publisher. |
Note |
Description based on online resource; title from digital title page (viewed on August 16, 2022). |
Subject |
Focus groups.
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Social sciences -- Research -- Methodology.
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Interviewing in sociology.
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PSYCHOLOGY / Research & Methodology.
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SOCIAL SCIENCE / Research.
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Focus groups. (OCoLC)fst01715732
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Interviewing in sociology. (OCoLC)fst00977640
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Social sciences -- Research -- Methodology.
(OCoLC)fst01122961
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Other Form: |
Print version: Katz-Buonincontro, Jen. How to interview and conduct focus groups Washington, DC : American Psychological Association, [2022] 9781433833793 (DLC) 2021062839 |
ISBN |
143383930X electronic book |
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9781433839306 (electronic book) |
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9781433833793 paperback |
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