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Author Wheeler, Cass.

Title You've gotta have heart : achieving purpose beyond profit in the social sector / Cass Wheeler.

Imprint New York : AMACOM/American Management Association, ©2009.

Copies

Location Call No. Status
 Middletown, Russell Library - Adult Nonfiction  658.048 WHE    Check Shelf
Description viii, 232 pages ; 24 cm
Bibliography Includes bibliographical references and index.
Contents A mission statement is not the same as a sense of mission -- When everyone points north : developing a clear decision-making framework and business model -- The power of a breakthrough goal -- Break out the big brass brand -- Bold moves and best practices -- Building the best staff -- Inspiring the best work : managing nonprofit employees -- Recruiting and guiding volunteers and the board of directors -- Influencing public policy : nonprofit advocacy and lobbying -- Heart-to-heart alliances : becoming a partner of choice.
Summary "In You've Gotta Have Heart, Cass Wheeler reveals the management and leadership skills that will help employees, volunteers, and board members excel at their jobs, become good role models, and inspire a more visionary, creative, and disciplined nonprofit organization." "You've Gotta Have Heart offers insider advice on branding, tag lines, paid advertising, fund-raising, social networking, advocating, leadership vs. management, creating winning teams, and talent recruitment, development, and retention. This book takes you beyond theory and good intentions to help you achieve real, lasting results." "Filled with honest, practical, and thoughtful lessons from the author's own experience, this book will help nonprofits of every size do great and be great."--Jacket.
Subject American Heart Association.
Nonprofit organizations -- Management.
Nonprofit organizations.
Organizational effectiveness.
American Heart Association.
Organizations, Nonprofit -- organization & administration. (DNLM)D009939Q000458
Efficiency, Organizational. (DNLM)D017598
United States. (DNLM)D014481
American Heart Association.
Nonprofit organizations -- Management.
Organizational effectiveness.
Organizations, Nonprofit -- organization & administration -- United States.
Efficiency, Organizational -- United States.
American Heart Association. (OCoLC)fst00529511
Nonprofit organizations. (OCoLC)fst01038875
Nonprofit organizations -- Management. (OCoLC)fst01038913
Organizational effectiveness. (OCoLC)fst01047852
American Heart Association.
Nonprofit organizations -- Management.
Nonprofit organizations.
Organizational effectiveness.
ISBN 9780814409909
0814409903
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