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Author Tibbott, Seth, author.

Title In Search of the Wild Tofurky : How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool / Seth Tibbott with Steve Richardson.

Publication Info. [Place of publication not identified] : Diversion Books, [2020]


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Description 1 online resource (256 pages)
text file rdaft
Access Access limited to subscribing institutions.
Summary "The founder of Tofurky reveals how an idealistic hippie living in a treehouse created a global brand -- and sold millions of products without selling out. In this entertaining memoir, Seth Tibbott reveals how he achieved overnight success -- but only after fifteen years of intrepid failure. He tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a ,500 startup into a global brand and ushered in a plant-based foods renaissance along the way. Tibbott took home a grand total of 1,000 in his first nine years of striving to bring to the people a nearly unknown soy product -- tempeh -- he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him. Thus Tibbott discovered the "secret sauce" ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes-harsh twists and turns of the unconventional path. "Expert advice and inspiration from a most unconventional source... An education in the business of ethics." -- Eric C Lindstrom, author of The Skeptical Vegan"-- Provided by Freading.
Note Publisher metadata.
Subject Tibbott, Seth.
Tofurky Company -- History.
Businesspeople -- United States -- Biography.
Food industry and trade -- United States.
Natural foods industry -- United States.
Success in business.
BUSINESS & ECONOMICS / Green Business.
Genre/Form Electronic books.
Added Author Richardson, Steve (College teacher), author.
ISBN 9781635766554 (epub)
9781635766530 (print)
Standard No. 9781635766554
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