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Title Inside marketing : practices, ideologies, devices / edited y Detlev Zaick and Julien Cayla.

Publication Info. Prince Frederick, Md. : Recorded Books, [2019]


Location Call No. Status
 Glastonbury, Welles-Turner Memorial Library - Adult Department  CDBK 658.8 INSIDE    Check Shelf
Edition Unabridged.
Description 14 audio discs (16 hr.) : digital ; 4 3/4 in.
digital optical 1.4 m. per second rda
audio file CD audio rda
Series Your coach in a box
Your coach in a box.
Note Compact disc.
In container (17 cm.).
Title from container.
Performer Narrated by Jonathan Yen.
Summary The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little-understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyze the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit?
Subject Business.
Marketing -- Management.
Business. (OCoLC)fst00842262
Marketing. (OCoLC)fst01010167
Marketing -- Management. (OCoLC)fst01010209
Genre/Form Audiobooks. (OCoLC)fst01726208
Added Author Cayla, Julien, author.
Yen, Jonathan, narrator.
Zwick, Detlev, narrator.
Recorded Books, Inc.
ISBN 9781980069577
Music No. CA0655 Recorded Books
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