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Author Grace, Jenn T.

Title No, wait... you do look gay! : the 7 mistakes preventing you from selling to the $830 billion LGBT market / Jenn T. Grace.

Publication Info. [Place of publication not identified] : Jenn T. (Tracz) Grace, [2014]
[Place of publication not identified] : [CreateSpace Independent Publishing Platform], [2014]


Location Call No. Status
 West Hartford, Noah Webster Library - Non Fiction  658.804 GRACE    Check Shelf
Edition First edition
Description 172 pages ; 22 cm.
Bibliography Includes bibliographical references (pages 163-166).
Summary "Want to make a fool of yourself in your business? If yes, raise your hand! Hmm. Of course there are no hands raised because no one wants to intentionally look foolish. So why take a chance and look clueless in your lesbian, gay, bisexual, and transgender (LGBT) marketing efforts? There are 7 detrimental mistakes that are preventing you from selling to the $830 billion LGBT community, all of which are avoidable if you know what to watch for. Very few people get up in the morning wondering who they can offend throughout their day. Yet many people are doing so with prospective LGBT customers, and they simply don’t realize it. This book teaches you how not to be that person. Arm yourself with the best sales and marketing information focused specifically on the LGBT community, so you can turn your worry into a flurry of business activity and increased sales. This book will show you exactly which offensive phrases, expressions and questions to avoid in order to maximize your sales outreach."-- Publisher description.
Subject Lesbian consumers.
Gay consumers.
Bisexual consumers.
Transgender consumers.
Sexual minority consumers.
ISBN 9781500302580
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