| Description |
xvi, 294 pages : illustrations ; 24 cm. |
| Series |
--For dummies |
|
--For dummies.
|
| Note |
Includes index. |
| Contents |
pt. I. Getting Started on Facebook -- Ch. 1. Introducing Facebook Marketing -- Ch. 2. Joining the Facebook Community -- Ch. 3. Finding Your Way Around -- pt. II. Putting Facebook to Work -- Ch. 4. Creating a Page for Your Business -- Ch. 5. Developing a Facebook Marketing Plan -- Ch. 6. Promoting Your Page -- Ch. 7. Facing Facebook Groups -- Ch. 8. Hosting Facebook Events -- pt. III. Strategies for Advertising Success -- Ch. 9. Checking out Advertising Options and Strategies -- Ch. 10. Measuring Advertising Success -- One Click at a Time -- Ch. 11. Buying and Selling within the Marketplace -- pt. IV. Riding the Facebook Viral Wave -- Ch. 12. Dressing Up Your Facebook Page with Applications -- Ch. 13. Hosting Your Own Facebook Contest -- Ch. 14. Surveying the Crowd -- Ch. 15. Reaching out Further with Facebook Connect -- pt. V. The Part of Tens -- Ch. 16. Ten Reasons Why Your Business Needs a Facebook Page -- Ch. 17. Ten Business Etiquette Tips for Facebook -- Ch. 18. Ten Facebook Blogs for Business -- Ch. 19. Ten (Plus One) Must-Have Facebook Applications for Your Business -- Appendix A. Web Links For Facebook Marketing -- Appendix B. Protecting Your Identity in Facebook. |
| Summary |
Discusses the strategies, tactics, and techniques needed to use Facebook as an effective marketing tool and explains how to design a Facebook page, host a contest, and create an advertising campaign. |
| Subject |
Facebook (Electronic resource)
|
|
Internet marketing.
|
|
Internet advertising.
|
|
Facebook (Electronic resource) (OCoLC)fst01781798
|
|
Internet advertising. (OCoLC)fst00977220
|
|
Internet marketing. (OCoLC)fst00977272
|
| Added Author |
Krueger, Richard.
|
| ISBN |
9780470487624 (pbk.) |
|
0470487623 (pbk.) |
|
