Title Tested advertising methods / John Caples ; forward by David Ogilvy ; introduction by Gordon White.

Publication Info.	Englewood Cliffs, N.J. : Prentice Hall, [1997]
	©1997

Copies

Location	Call No.	Status
University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location	659.132 C244T	Check Shelf

Edition	Fifth edition / revised by Fred E. Hahn.
Description	xxvi, 278 pages : illustrations ; 24 cm.
Series	Prentice Hall business classics
	Prentice Hall business classics.
Bibliography	Includes bibliographical references and index.
Subject	Advertising.
ISBN	0130957011 paperback
	013244609X cloth

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