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Book Cover
Author Czinkota, Michael R.

Title The global marketing imperative / Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant.

Publication Info. Lincolnwood, Ill. : NTC Business Books, [1995]


Location Call No. Status
 South Windsor Public Library - Non Fiction  658.848 C99G    Check Shelf
Description viii, 308 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Subject Export marketing -- Management.
International business enterprises -- Management.
Added Author Ronkainen, Ilkka A.
Tarrant, John J.
ISBN 0844235504
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